Why WABA Promotions?
We're on a journey to transform
Customer Engagement.

Join 250+ WABA Promotions partners who believe in the power of messaging to transform customer engagement.

Our Conversational CX platform allows brands to transform their
customer relationship management to a two-way proactive engagement engine.

We achieve this through four key pillars:


Engage with your customers on channels that are persistent, asynchronous, identifiable, and built for automation.

Open Architecture

Open architecture to allow a flow of structured and unstructured data and informed decision making.

AI Guided Actions

Leveraging AI for routing, next best action, proactive notifications and self-service.

Single Customer Entity

Focus on the customer across the customer journey – a single identity across channels.

The future of customer engagement is based on a customer-centric approach, built on a messaging infrastructure, open and integrated, enabling AI-guided proactive engagement across the customer journey.

Deliver Conversational Customer Experiences that are:



Optimal Customer Experience

75% of consumers now prefer to engage with brands over private messaging channels instead of traditional channels.


Zero Agent Downtime

The asynchronous nature of messaging allows agents to get up to speed quickly and handle numerous conversations at once to help optimize their time.


Real-time and Asynchronous

Consumers get help on their terms, switching between real-time and non-real time dialog depending on the situation with a persistent end-to-end experience.

In-channel Case Resolution

Allow your brand to shine by quickly solving issues in-channel, with a system that analyzes, prioritizes and routes customers to the most appropriate agent.


One-to-One Service

Customers can go away and continue the conversation later at their convenience, returning to the same conversation thread and the same agent.

Rich Conversational Context

Social profiles provide identity that can easily link an inquiry to a customer record, while messaging threads help provide agents with context and intent.


Quicker Response, Faster Resolution

Optimization for common inquiries results in quicker response times and faster time to resolution for customers, ultimately driving higher customer satisfaction..

Combine Bot/Agent-assisted Service

WABA Promotions-exchange Bots allow brands to address a broader set of issues effortlessly, focusing human agents on cases where they are needed most.


of conversations handled via a bot without needing intervention by a human agent.

Find out how


increase in CSAT response rate over messaging channels with an average score of 4.3/5.

Find out how

Get more no-nonsense best practices & insight to help shape your customer experience operation!

WABA Promotions | Conversations w/ WABA Promotions ft Cathy Pearl

View the recording of The Compassionate Conversational Experience ft Cathy Pearl, Head of Conversation Design Outreach at Google

Read more

WABA Promotions | The State of Customer Experience Trends Report 2020

Get a comprehensive overview of how consumers communicate, or at least want to communicate, with your brand in this new messaging and automation era.

Read more

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